Do you struggle to understand the intricate world of marketing? Maybe you want to have predictable results but are tired of reinventing the marketing wheel. Well, you’re in the right place because in this episode, Sean M Doyle, the Principal Sales and Client Strategy of FitzMartin, joins us to talk about the future state of marketing and sales and how to achieve remarkable RESULTS!
Throughout the episode, Sean unravels the secret to future-proofing your marketing efforts, having a playbook that outlines the buyers’ needs, and shares his valuable insights on how to build assurance and confidence to help the buyer’s decision and guide their journey to success.
The Future State Is, Um Here – All Things Growth
In this episode, we cover:
- Centricity and its impact on the overall business growth
- Addressing salespeople’s skepticism
- Having marketing and sales that focus on the buyer’s best interest
- The 5 opportunities for businesses to show that they can be trusted
- Leveraging customer success and reinforcing the team effectively
- Creating predictability first before improvement
- Finance, procurement, committee – understanding the company’s worth
- Providing assurance and empowering customers’ buying decisions
- Utilizing AI tools without losing intellectual property
- Focusing on the customer’s future state and their success
Sean M Doyle is an author, speaker, and advisor for emerging middle-market businesses. Sean has spent the last 30+ years running a B2B sales and marketing consultancy, helping executives of businesses grow and overcome sales and marketing barriers based on groundbreaking research and behavioral change.
Are you ready to unlock the secret of marketing and sales to future-proof your growth and success? I’d love to know; DM me on LinkedIn.
Links & Mentioned Resources:
Same Side Selling by Ian Altman
