As we step into 2024, the world of business and marketing is evolving rapidly, pushing professionals to adapt and grow alongside these changes. Do you want to stay ahead in the rapidly evolving world of marketing and business? Maybe you’re curious about the impact of AI and authentic content in today’s professional landscape. In this episode, Andrea Lechner-Becker joins hosts Jen and Christina to share insights on personal growth, the importance of networking, and integrating AI into marketing strategies.
This episode is for you if you want to gain valuable advice on building meaningful relationships, leveraging AI in marketing, and understanding the significance of authentic content in B2B marketing.
Your network is your net worth – All Things Growth
In this episode, we cover:
- The significance of personal relationships in business and the impact of authenticity on selling products effectively.
- AI and its relevance to marketers, and the importance of continuous skill development in AI and other technical areas.
- Strategies for adopting and leveraging new technologies, focusing on AI, and the potential pitfalls of becoming overly absorbed in new technology without a clear plan.
- The value of building trust and understanding individual work styles for successful collaboration in the workplace.
- The impact of owning media and non-owned media platforms in B2B marketing, and strategies for enhancing visibility and branding.
- Influences of influential individuals and the importance of seeking advice and expertise from knowledgeable professionals.
- Challenges and differences in networking approaches between men and women, and the importance of inclusivity in networking and hiring practices.
Andrea Lechner-Becker is a flexible chameleon. Like goo, or Great Stuff, Andrea can be applied to any situation and add value. But beware! Because her excitable energy has been known to be contagious. So, if you’re looking to maintain a stale environment, look elsewhere.
Her work in consulting exposed her to almost every industry and every problem. The hardest ones were always her favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be reduced to their simplest form and solution.
Andrea loves creating training and enabling people to craft their ideas in ways that make audiences perk up, listen and act. Her training programs mix sponsorship, mentorship, hands-on training and regimented feedback sessions with curriculum delivered across mediums.
So yes, Andrea is smart, capable and impossible to bore, but more than that, she brings an intangible quality that teams need: good-natured candor. In today’s world, being good-natured feels like a flaw. Smiling on a meeting. Not getting down to business right away. And yet, to get things done, to hear all sides in an impartial way, then to challenge the status quo and push for what’s next with candor, Andrea believes that good nature helps. She will bring a relatable, honest voice to any room.
As we continue to evolve in business and marketing, it is clear that fostering authentic connections, embracing new technologies, and empowering oneself through self-awareness will stand as fundamental pillars of growth in 2024 and beyond.
What steps can professionals take to create meaningful interpersonal relationships in a tech-dominated era and accommodate diverse communication styles in the workplace? And how can professionals integrate owned and non-owned media platforms to enhance branding and visibility? We’d love to know your thoughts – come share with us on social media!
Links & Mentioned Resources:
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
