Does your content strategy relate to other types of content, campaigns, and marketing initiatives? Have you developed your content strategy according to your top three priorities? It’s easy to write content willy-nilly, but for it to be effective, you need to have a plan in place. In this episode, I talk with content strategist extraordinaire Abigail Tuller (Abbie) about developing a content plan to ensure go-to-market success.
Highlights from my conversation with Abbie:
- Abbie’s background (2:12)
- The role content strategy plays (5:11)
- Go to market strategy (8:20)
- How Abbie would set up a strategy for success (11:28)
- Content that helps customers (19:02)
- Who should be responsible for the go-to-market strategy? (27:23)
- Abbie’s main takeaways (29:05)
- What’s inspiring Abbie right now (29:58)
I hope this conversation with Abbie got you thinking about your content strategy. I would like to hear what your top three priorities are. Do you focus on revenue, lead generation, branding and awareness, or is it something else? Send us a DM on Instagram to let us know.
