Have you ever planned to launch your product on stage (like Steve Jobs with the iPhone perfectly orchestrated and massively distributed) only to have it fail miserably? If you don’t have a real go-to-market strategy, keep listening…
Our guest in this episode is Derek Osgood. Derek is a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA.
Most recently, this former marketing executive founded Ignition, a collaborative go-to-market platform that assists product and marketing teams to bring new products to market faster and more effectively. Today, we’ll learn more about that and how Derek’s experience in product marketing helped prepare him for his current role.
Highlights from this discussion with Derek include:
- Introducing Derek Osgood (1:13)
- Defining “go-to-market” (2:11)
- An in-depth look at Ignition (3:48)
- Derek discusses the importance of consistent processes (8:59)
- Considering go-to-market strategies for launches (11:41)
- Who Derek believes should drive the go-to-market strategy (16:35)
- Product marketing, marketers, and the products (20:16)
- The connection between fantasy novels and marketing (23:51)
- Product launch differences and nuances (26:27)
- ABM and product marketing (30:00)
- How Product Marketing prepared Derek for his current position (32:11)
- What’s in Derek’s head? (35:22)
- The key takeaway (36:19)
Thanks to Derek’s insights, we hope we’ve helped you think about your go-to-market strategies and processes in a new light.
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