Episode 18: Not Everyone Should Write! Why You Need A Content Strategy with Abbie Tuller

Not Everyone Should Write! Why You Need A Content Strategy with abbie tuller

Does your content strategy relate to other types of content, campaigns, and marketing initiatives? Have you developed your content strategy according to your top three priorities? It’s easy to write content willy-nilly, but for it to be effective, you need to have a plan in place. In this episode, I talk with content strategist extraordinaire Abigail Tuller (Abbie) about developing a content plan to ensure go-to-market success.

Not Everyone Should Write! Why You Need A Content Strategy All Things Growth

Highlights from my conversation with Abbie:

  • Abbie’s background (2:12)
  • The role content strategy plays (5:11)
  • Go to market strategy (8:20)
  • How Abbie would set up a strategy for success (11:28)
  • Content that helps customers (19:02)
  • Who should be responsible for the go-to-market strategy? (27:23)
  • Abbie’s main takeaways (29:05)
  • What’s inspiring Abbie right now (29:58)

I hope this conversation with Abbie got you thinking about your content strategy. I would like to hear what your top three priorities are. Do you focus on revenue, lead generation, branding and awareness, or is it something else? Send us a DM on Instagram to let us know.

Connect with Abigail Tuller

Website

LinkedIn