Is your company working together for the greater good of your go-to-market strategy? In today’s episode, we are chatting with Kathleen Booth.
Kathleen is the SVP of Marketing at Tradeswell, the first to offer e-commerce brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance, providing a “mission control” for growing e-commerce businesses looking to thrive in the real-time commerce economy.
“But if you can’t nail everybody agreeing on who should have a voice, and how should those decisions be made, then I think you’re going to have a flawed process from the very beginning” – Kathleen Booth
Highlights from today’s discussion include:
- Introducing Kathleen Booth (1:11)
- What does a go-to-market strategy mean, and how does it drive revenue (5:16)
- The customer is the hero of the story (7:55)
- Involving your product in your strategy (11:26)
- How can your whole organization help your sales (15:02)
- The simple strategy for implementing your strategy (17:54)
- Kathleen shares unsuccessful strategies she has experienced (21:13)
- Executing go-to-marketing strategies in different verticals (27:28)
- Kathleen shares what she would want you to implement in your own organization (31:55)
Is your company working together for the greater good of your go-to-marketing strategy? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media!
Resources Mentioned:
Connect with Kathleen Booth
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