What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn’t – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!
Today, we’re joined by Lytho’s CMO, Russ Somers. Russ is an experienced leader skilled in corporate marketing, demand generation, product marketing, and communication. His strategic vision is combined with analytical insight and excellent execution. Besides advising start-ups and mentoring other marketers, Russ tries to impact the world positively.
“I often say that marketing is math and magic, data and creative. And the two together are super powerful.” – Russ Somers.
From Cost Center to Revenue Center: Rethinking Creative Teams with Russ Somers – All Things Growth
Highlights from this discussion with Russ include:
- About Russ’s background (2:32)
- Russ’ perspective on Lytho and the buying process (8:21)
- Facts and emotions (13:21)
- Corporate strategies and creative teams (15:12)
- Defining and thinking about go-to-market (19:46)
- Budgets and resources for different buyers (24:19)
- The importance of showcasing your benefits and values (27:44)
- Rethinking go-to-market strategies to achieve predictable revenue and growth (30:41)
- How and why Russ was drawn to creative concepts (34:25)
- What Russ wants you to remember from today’s discussion (37:47)
- The people who inspire Russ (38:33)
- What song is stuck in Russ’ head right now? (39:27)
We hope our conversation with Russ inspired you to think about your marketing strategy and how it’s like math and magic. Hopefully, you can appreciate both and recognize your marketing strengths.
