Episode 43: Build credibility through PR. Close more deals, faster. Ta da! with Mickie Kennedy

Episode 43: Build credibility through PR. Close more deals, faster. Ta da! with Mickie Kennedy

Public Relations are more than just a tool; they are a pivotal factor in today’s business credibility and deal-closing processes. This conversation looks into the mechanics of effectively earning media through strategic public relations. Whether your venture is established or burgeoning, knowing how to leverage PR in your favor can significantly speed up your business successes.

Christina is joined by Mickie Kennedy, the seasoned founder and president of eReleases, who brings a treasure trove of insights from his 25 years in press release distribution. Together, they unpack the transformative strategies of public relations and shed light on practical tactics to amplify your business’s reach and reputation. If mastering the art of PR is on your to-do list, this episode is for you.

Build credibility through PR. Close more deals, faster. Ta da! All Things Growth

In this episode, we cover:

  • The modern dynamics of gaining media coverage and the impact of newsfeed algorithms on PR.
  • Effective targeting of press releases to ensure maximum media pickup and relevance.
  • The incorporation of bloggers, social media influencers, and content creators in the evolving PR landscape.
  • Innovative strategies like using surveys to generate data-driven press releases.
  • Mickie’s insights on offering a masterclass for crafting impactful press releases and reaching out to local media.
  • Real-world examples of successful PR moves and pitfalls to avoid in mismatching content with the audience.
  • The significance of earned media in boosting business credibility and converting leads into loyal customers.
  • Practical tips on maintaining regular and fruitful engagements with local and trade media outlets.
  • Christina’s perspective on selectively issuing press releases to prevent over-saturation and maintain interest.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Twenty-five years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR, Mickie encountered customers who wanted to use press releases due to their effectiveness at bringing in business but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help, and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

As we wrap up our conversation on PR’s role in accelerating business success, remember the importance of aligning your public relations efforts with your audience’s interests and needs. Leveraging the power of media, both traditional and new-generation, can not only boost your visibility but also fortify your business reputation, leading to more deals closing swiftly.

Do you have an example from an experience when targeting the right (or wrong) audience significantly improved PR outcomes? Come share with us on social media!

Links & Mentioned Resources:

Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage

Connect with Mickie Kennedy: