Marketing is experiencing a transformation, and 2024 is introducing innovations that merge technology and customer engagement like never before. If you’re curious about the future of customer interactions, region-specific promotions, and the revolution in QR code technology, this episode is your gateway to understanding the next big shifts.
As technology evolves, businesses must navigate integrating innovative solutions into their strategies. In today’s episode, Christina and Jen welcome Leigh Choate, the VP of Marketing at Blink, to discuss the transformative power of QR codes in modern marketing. Leigh shares her journey through the challenges in the tech industry and how her current role at Blink is shaping the future. Are you ready to discover how personalized marketing, real-time data, and seamless user experiences are redefining the marketplace? Tune in!
QR codes: from restaurant menus to full-lifecycle customer journeys – All Things Growth
In this episode, we cover:
- How scanning products with smartphones can deliver information in the user’s preferred language and showcase region-specific promotions.
- The potential of real-time data collection on buying habits and audience segmentation.
- Using QR codes to capture event data, track signage interactions, and refine personalized messaging.
- The shift towards progressive one-to-one marketing and the significant impact of attribution.
- The vast uses of QR codes beyond advertising, including troubleshooting, partnerships, and warranty registrations.
- How QR codes can streamline operations, like product recalls and user feedback, for businesses.
- The planned transition from UPC to QR codes by 2027, and its potential effect on point-of-sale systems and marketing strategies.
- The role of QR codes in building trust through engaging, hyper-personalized experiences.
The shift from barcodes to QR codes marks a significant change in how businesses can interact with consumers. QR codes offer a wealth of data and personalized experiences. Leigh’s insights reveal the vast potential of this technology in enhancing marketing strategies and fostering deeper customer relationships.
Meet Leigh Choate
Leigh is a growth leader focused on revenue generation. As a CMO, we often find ourselves alone at our company as the lone marketing executive, and it’s important for us to find other like-minded people to run ideas past, innovate, garner new ideas, seek advice, and sometimes just to vent. Leigh always participates and is willing to help and share. Sometimes it’s about what didn’t work.
She is the VP of Marketing at Bl.ink, which focuses on helping businesses create the perfect customer touchpoint. It’s all about connecting with the customer throughout their customer journey AND having visibility into attribution. We’ll learn more about Leigh herself, her journey, and how Bl.ink is helping their customers
Have you considered how QR code technology can enhance consumer trust and streamline processes for your brand? Come share your thoughts with us on LinkedIn!
