How hard is it to get into marketing? Is marketing right for me? My guess is if you’re considering pursuing this career path, you’re asking yourself these very questions. When starting out in your marketing career, finding the right company, the right boss, and the right team for your skills are essential. So, if you’re thinking about getting into this field of work and are wondering if marketing is a good career, our guest, Christoph Trappe, has written the book on that (literally). You won’t want to miss this one…
Christoph is a best selling author and globally recognized content marketing leader. He has an amazing podcast, The Business Storytelling Show, where he talks to industry leaders and they share tips on connecting better with target audiences. Christoph now has a new book out, sure to be a best-seller if it isn’t already, called Is Marketing A Good Career?.
In this episode, Christoph and I dive into how some companies undervalue marketing functions, while others overvalue them. We also discuss why you need to be in the right job and company to be able to utilize your skills to their best potential.
Highlights from my conversation with Christoph:
- Christoph’s background (2:06)
- Is Marketing a Good Career? (3:41)
- Focusing on your skills is essential (7:53)
- Why technology is so critical for any career path (11:10)
- How to stand out as a company with employees (17:30)
- The importance of having structure (27:43)
- Christoph’s definition of go-to-market (35:28)
- Takeaways from this episode (30:05)
Before you can find the right company that will value what you do, you need to figure out what you’re good at, and be very clear about it. Finding your strengths will lead to a successful marketing career. If you’re in the marketing field or just thinking about getting into it, what part of my conversation with Christoph was most helpful to you? Feel free to send me a DM on Instagram to let me know. I’d love to hear from you.