Episode 22: Revenue, Go-to-market and Strategy – Oh My with Jenn Steele
Is there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO,…
Episode 21: Leap frog your competitors with a good media strategy with Mary Ann Pruitt
How well do you know your customers beyond demographics? Do you find any commonalities or habits among them? What behaviors go with them as individuals? As people consume media at…
Episode 20 Frenemies: The New (Old) Way to Drive Revenue with Charla Session-Reed
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Maybe you view the partnership as a strategy, like our…
Episode 19 Help Me, Help You Persuade Yourself with Jeremy Miner
Was there ever a time when you talked to a potential customer who didn't know they had a problem? Or maybe they knew they had a problem but needed to…
Episode 18: Not Everyone Should Write! Why You Need A Content Strategy with Abbie Tuller
Does your content strategy relate to other types of content, campaigns, and marketing initiatives? Have you developed your content strategy according to your top three priorities? It's easy to write…
Episode 17: Moving people through leadership and storytelling with Gavin McMahon
Gavin McMahon suggests the practice of minimal storytelling: give people the start of the story and letting them make up to rest.
Episode 16: Maniacal About Data with Helen Baptist
Did you know that a C.E.O. is responsible for managing three pipelines: investors, net new logos, and retention? All these components must be present in the go-to-market strategy. Stay tuned…
Episode 15 Your Client’s Ever-Changing Journey with Vamshi Sriperumbudur
Back by popular demand - we are sharing our interview with Vamshi! How are you ensuring that what was once innovative is now something people expect from your company? With…
Episode 14: From Cost Center to Revenue Center: Rethinking Creative Teams with Russ Somers
What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what…
Episode 13: Alignment: It’s Not Just for Planets Anymore with Derek Osgood
Our guest in this episode is Derek Osgood, a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA.